Fashion in Milan

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Milan, the capital of fashion, with its shops, its amazing windows, its elegance, is a fascinating city, which remains in the heart of those who visit it for the first time, as well as those who live it every day. An itinerary designed to discover the origins of this tradition: Why has Milan become the International capital of the Made in Italy and when did this trend start? How did the Fashion District develop? And again, why right there?


Our tour begins in via Croce Rossa, in front of the Armani Store. After tracing an historical background of this area and poiting out how it expanded from the historical, artistic and architectural point of view, we will talk about one of the greatest designers in the world, Giorgio Armani. Walking in the amazing via Montenapoleone, among dazzling shop windows and completely refurbished historical buildings, we will penetrate the narrow streets that characterize this area, thus turning into via Santo Spirito we will discover some of the most fascinating hidden corners of the city, i.e. the courtyards of the Bagatti Valsecchi House Museum that house the famous restaurant “Il Salumaio” as well as high fashion shops. Coming out, we will end up in via del Gesù, in front of the luxurious Four Seasons Hotel, located in an ancient monastery, one of the many that once where here, and we will reach the via della Spiga, a true jewel of the whole district, with its hidden courtyards, its terraced gardens, its boutiques with prohibitive prices.

Our tour continues in via Sant’Andrea, where we will visit one of the beautiful historic buildings of the district, the famous Palazzo Morando Attendolo Bolognini, now transformed into a Museum, a fashion history venue indeed. In the eighteenth-century rooms of the building we will admire not only the beautiful original decorations, but also an extraordinary collection of fabrics, garments and accessories belonging to the Museum of Applied Arts of the Castle Sforzesco as well as an amazing art gallery with paintings illustrating the urban landscapes of Milan between the sixteenth and nineteenth centuries. Therefore it will be an opportunity to better understand the history of fashion in Milan and to admire the transformations of the city over the centuries. Leaving the palace, we will continue in via Montenapoleone, admiring the unique windows of the historic Caffè Cova, a chance to introduce another Milanese tradition, the culinary tradition, with the legendary “Panettone“.


Did we convince you? Do not miss the chance to discover some of the most beautiful corners of the city!


Points of interest: Fashion District, Via Montenapoleone, via Santo Spirito, Via del Gesù, via della Spiga, Via Sant’Andrea, via Bagutta, Museum of Milano, Palazzo Morando, Museum of Costume, Moda, Immagine, Fashion history venue

Duration: 3 hours

Period: all year round